Persona 360: Financial Customer Data Platform by DataSentics

Unify, understand and activate your customer data in financial services

Persona 360 by DataSentics, an Atos company, was created specifically for retail banks and insurance companies to allow them to complete, unify and fully capture customer profiles in a smart data model. Built on the Databricks Lakehouse Platform and available on multiple clouds, Persona 360 supplements basic profile information with insights from digital behavior and unstructured data like call center recordings. With Persona 360, utilize pre-built banking and insurance customer 360° data model information and 1,695 attributes to understand the differences between customer segments. You can also leverage insights from advertising, marketing and other platforms (e.g., Facebook, Google, Salesforce) utilizing ready-to-use connectors. Persona 360 helps you activate customer data and deliver better business performance and customer satisfaction. With Persona 360, you can:

• Get pre-built banking and insurance-specific customer 360° data models and AI segmentation, including 1,695+ attributes and segments
• Connect the workflow of data scientists (via Databricks) and marketing specialists (via Persona 360), making it easy for data specialists to adopt the results of their work and nontechnical users to understand and activate data
• Have the tools to grow engagement by 37% and conversion rates by 45% with personalized campaigns