Solution Accelerator

Analyze Customer Lifetime Value

Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook

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Accurately identify your high-value and longtime customers

Analyzing customer lifetime value is critical to improving marketing decision-making, campaign ROI and customer retention. Learn how to identify your most valuable customers with our Customer Lifetime Value Solution Accelerator. In this accelerator, you will ingest sample retail data, build visualizations to explore past purchase behavior and use machine learning to predict the likelihood of future purchases.

  • Understand your customers to appropriately engage with them
  • Enhance customer acquisition strategies
  • Improve retention to drive growth from existing customers
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