The CDP Build vs Buy Guide

Meet business and IT needs in the lakehouse

Take a balanced approach to CDP success

You can’t provide personalized customer experiences without a customer data platform (CDP). The question is: should you build or buy? Find out why it may make sense for your business to do both in this new eBook.

You’ll discover:

  • Why your IT team may not want to implement an out-of-the-box CDP
  • Why many organizations end up dissatisfied with their homegrown CDPs
  • How a balanced “build and buy” approach can accelerate your success with personalization
  • How ActionIQ and Databricks work together to deliver a flexible, easy-to-use solution