The CDP Build vs Buy Guide

Take a balanced approach to CDP success

You can’t provide personalized customer experiences without a customer data platform (CDP). The question is: should you build or buy? Find out why it may make sense for your business to do both in this new eBook.

You’ll discover:

• Why your IT team may not want to implement an out-of-the-box CDP
• Why many organizations end up dissatisfied with their homegrown CDPs
• How a balanced “build and buy” approach can accelerate your success with personalization
• How ActionIQ and Databricks work together to deliver a flexible, easy-to-use solution