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Whitepaper

Boost engagement

With a composable customer data platform
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Explore the benefits of a composable CDP

With a composable customer data platform (CDP), you can form a single, accurate 360-degree view of each customer to gain a massive advantage over competitors struggling with data accuracy. The more you know about a customer, the more accurate your analysis will be.

The Databricks Lakehouse Platform has the ability to capture more detailed real-time data than other platforms, empowering teams to extract more precise and actionable insights.

In this whitepaper you'll learn:

  • What’s keeping many companies from getting full value from their CDP
  • Why an off-the-shelf CDP may not be the right fit
  • How to minimize your total cost of ownership and drive greater ROI
  • Best practices to help you evaluate CDP solutions