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Solution Accelerator

How to build: Customer segmentation for personalization

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Segment your customers for better targeting

Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers.

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Benefits and business value

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Know which customers to target

Identify target customer groups and what to offer them
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Personalize at scale

Scale fine-grain-level segmentations rapidly to quickly personalize customer experiences
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Collaborate and share

Segmentation data is used by product, marketing and other teams, and the Databricks Lakehouse Platform is built for flexible collaboration

Reference Architecture

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