Use external data sources to anticipate changes that cannot be captured with internal data
The signals needed to identify future changes often will not be found in an organization’s internal data until the threat is already upon the organization — so working with outside information can help provide indicators to anticipate change. Learn how to use external data to generate foresight to adapt and navigate through uncertainty.
Benefits and business value
Detect emerging changes
Proactively identify emerging changes or threats to protect and optimize the business
Obtain a more thorough understanding of customers, markets and businesses with relevant external aspects to better anticipate and prepare
Incorporate external data to enhance forecasts and predictions