Solution Accelerator
Next Best Action
Pre-built code, sample data and step-by-step instructions ready to go in a Databricks Notebook
Create engaging provider experiences across all touchpoints
Life sciences organizations often struggle to effectively engage with providers due to the overwhelming volume of data and the complexity of synthesizing product evidence and analyzing provider preferences and past interaction history.
With this Solution Accelerator, organizations can significantly enhance their next best action planning processes — leading to increased engagement with healthcare professionals (HCPs), better budget management and improved overall effectiveness of promotional activities.
- Improve planning precision: Establish quarterly guardrails to ensure that promotional efforts align with engagement goals, budgets and vendor contracts
- Maximize budget efficiency: Optimize touchpoint volume recommendations at the HCP level, ensuring resources are allocated where they’ll have the most impact
- Adapt to temporal changes: Convert quarterly recommendations into granular monthly plans for more flexibility and responsiveness to changing market conditions
- Enhance touchpoint effectiveness: Develop an optimal sequence and distribution of touchpoints, maximizing the effectiveness of each interaction
