Pricing Analytics With Redkite

Understanding the business impact of pricing strategies

Effective pricing strategies are pivotal to the success of consumer packaged goods manufacturers, signaling product value and driving consumer demand. Without the proper insights into how pricing can impact business health, it’s difficult to understand how to react — from adjusting to rising costs to knowing when discounting is the ideal strategy to drive conversion.

With this Solution Accelerator, powered by Redkite’s customizable pricing analytics solution built on the Databricks Data Intelligence Platform, companies can leverage pricing analytics to align strategies with business objectives for optimal revenue and market share.

• Gain a unified view into internal and external data to identify trends that indicate how pricing decisions affect sales and revenue
• Empower pricing teams to query their data for crucial pricing insights
• Navigate pricing outcomes to inform decisions in support of short-term and long-term goals