Solution Accelerator
Recency, Frequency and Monetary (RFM) Segmentation
Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook
Activate first-party data to segment audiences and personalize customer engagement
RFM segmentation is a vital strategy for retail brands seeking to enhance customer engagement — providing insights to segment customers into distinct groups based on Recency, Frequency and Monetary value. With the Databricks Lakehouse, organizations can:
- Calculate RFM value metrics to organize customers into value-aligned groups
- Connect audiences with appropriate messages across various external channels
- Leverage the Census Data Activation platform to build a 360-degree view of their customers
