Solution Accelerator

Measure ad effectiveness with sales forecasting and attribution

Increase ad revenue by focusing on the best-performing channels

Connect the impact of marketing and your ad spend to sales. Efficiently pinpoint the impact of various revenue-generating marketing activities to understand what works best. Focus on the best-performing channels to optimize media mix and drive revenue.

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NOTEBOOK 1

Campaign Effectiveness — ETL

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NOTEBOOK 2

Campaign Effectiveness — Machine Learning

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Introducing the Sales Forecasting and Ad Attribution Solution Accelerator from Databricks

Benefits and business value

Leverage fine-grained insights

Forecast ad impressions to sales for daily-level or even segment-level insights via real-time dashboards to pinpoint the right channels

Boost marketing ROI

Allocate budgets effectively to get the most out of marketing dollars

Optimize your media mix

Easily understand which ads and programs resonate most with customer segments

Reference Architecture

Data used

Sales data. Batch and streaming ad metrics like impressions, clicks, etc.

Resources

Case study

Webinar

Blog

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