A data analytics platform is an ecosystem of services and technologies that needs to perform analysis on voluminous, complex and dynamic data that allows you to retrieve, combine, interact with, explore, and visualize data from the various sources a company might have. A comprehensive data analysis platform incorporates several tools with various capabilities, from predictive analytics and data visualization to location intelligence, natural language, and content analytics. Its main scope is to turn every kind of data into actionable insights for real business outcomes. These platforms address the demands of users, especially those working with big data, on the inadequacy of relational database management systems (RDBMS) and enable organizations to make more-informed business decision.
If we are talking about big data Hadoop is the preferred choice for such a requirement mainly because proved to be reliable, flexible, economical, and a scalable solution. Even though Hadoop is capable of storing this large scale data on HDFS (Hadoop Distributed File System), it does not mean that it is the only solution available. There are multiple other tools available in the market for analyzing this huge data such as MapReduce, Pig and Hive.