Solution Accelerator
Media Mix Modeling (MMM)
Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook
Optimize marketing campaigns across multiple channels
Determining the most effective combination of advertising and marketing channels to reach a target audience and achieve business goals is critical in today’s dynamic media landscape. Using the Databricks Lakehouse for Media & Entertainment, organizations can:
- Unify data from various channels such as TV, social media, email marketing and more
- Identify and measure marketing channel effectiveness in driving engagement and revenue
- Simulate marketing channel scenarios to improve campaign performance through fine-tuning marketing input
- Optimize media spend allocation around specific scenarios by analyzing historical data
