Deliver personalized customer experiences
Consumers increasingly expect to be engaged in a personalized manner, but most retailers struggle to deliver. One of the first steps in the personalization journey is often the examination of sales data for insights into individual customer preferences. With this process, called propensity scoring, companies can estimate customers’ potential receptiveness to an offer or to content related to a subset of products. Using these scores, marketers can determine which of the many messages at their disposal should be presented to a specific customer.
Get started with our Solution Accelerator for Propensity Scoring to build effective propensity scoring pipelines that:
- Enable the persistence, discovery and sharing of features across various model training exercises
- Quickly generate models by leveraging industry best practices
- Track and analyze the various model iterations generated