Databricks for Games

The next-gen Data Intelligence Platform for game studios — all your data and AI working together so you can know and grow your players like never before

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Is your game data making you smarter?

Databricks is the end-to-end data and AI platform that supports everything from creating a 360-degree view of your player base to building ML models that serve more immersive experiences.

What can you do with Databricks?

Featured Use Cases

Player

Create a personalized, frictionless journey to move gamers from anonymous to super-fan

Player personalization

Tools to deepen engagement, drive monetization and mitigate churn, in real time and at scale. Find out more.

Churn management

Understand and mitigate player churn across the player lifecycle. Find out more.

Player segmentation

Better understand player behavior to drive more impactful engagement and retention strategies. Find out more.

Key player metrics

Understand your players and their relationship with your game holistically to support personalization, marketing, segmentation and other efforts with metrics like LTV, retention, FTUE and play sessions.

Identity resolution

Identify, as allowed, your players across multiple experiences and/or studios to ensure you are seeing the whole picture when segmenting players or personalizing their experiences.

Player journey

Understand the path your player took within your title to improve FTUE and engagement and to inform future development.

Improve the impact of your UA spend and (re)marketing efforts

Cohort analysis

Learn how different cohorts of players interact and engage with your community and title from a time-based point of view. Find out more.

Player personalization

Tools to deepen engagement, drive monetization and mitigate churn, in real time and at scale. Find out more.

Churn management

Understand and mitigate player churn across the player lifecycle. Find out more.

Ads and multi-touch attribution

Understand where your players came from, which ads are impactful and where to invest more of your UA spend. Find out more.

Ad creative content generation

Use generative AI to produce marketing creative faster — at scale or even based on player segmentation and insight — and improve your CTR.

Ad campaign optimization

Predict the impact of changes to your UA budget allocation to improve your ROAS. Find out more.

Ad segmentation

Merge your player outcome data with campaign details and marketing creative to better align your creative with your campaigns and better attract your most valuable players.

Align products and offers to maximize revenue from engaged players

Fraud detection

Leverage anomaly detection machine learning processes to detect potential fraud, mitigate it and fix your metrics to give you a real view of your games’ performance.

Next best offer

Recommendation engines to help determine the best offer, SKU or promotion, to present to your players. Find out more.

Purchase optimization

Determine the best order for your in-game store offers, the best mix of offers to show at any given time and the best time to present them to players.

Content pricing and analytics

Determine the efficacy of your pricing strategy and compare it against similar titles.

Ads/no ads

Determine more quickly the best way to monetize your player through their journey.

Game

Build and run successful games that align better with your community

Review sentiment analysis

Understand the key pain points and positives from players playing your game, even in other languages. Find out more.

Experience personalization

Leverage data and use AI to tailor your gameplay experience to individual players, at scale and in real time.

Game AI and learning agents

Use reinforcement and imitation learning to create more sophisticated behaviors with less effort. Find out more.

Game balance

Find overused metas and OP builds to improve balance, playstyle variety and player satisfaction.

Content pipeline

Provide insights to your designers on what moves the needle for your player base.

Marketplace analysis

Know what content is driving the right metrics for your business.

Build analysis

Understand what builds are making it into production to optimize compute.

Localization

Utilize AI to increase the speed and efficacy of localization projects across the organization.

Community moderation

Grow healthier communities while mitigating toxicity. Find out more.

Community support

Leverage LLMs to handle Tier 1 support requests from players.

Anti-cheat

Leverage AI to identify and mitigate bad actors and preserve community and game integrity.

Server management and scaling

Optimize infrastructure costs and right-size deployments for player needs.

Improve matchmaking

Increase the success of your matchmaking social experience to ensure a better player experience.

Experimentation

Test more often. Drive more experiments, faster.

Game health

Tap insights on everything from player journey analysis to quality of service analytics to prevent issues, improve the health of your game and improve player retention.

Operations

Democratize your data across your entire organization, empower self-service analytics and optimize
your business process

AI Powered BI

Have a conversation with your data. Ensure that all appropriate lines of business have access to useful player insights and empower your non-core data users to make use of them. Find out more.

Data sharing

Share data safely using Delta Sharing — governed and in accordance with regulations across your studio(s), publishers and partners. Find out more.

Data discovery

Empower end users to find available data so they can build meaningful insights for their goals.

Strategic projects

Enable teams working on critical, growth-oriented projects to perform the deep analytics required to make decisions that will further your games and brands.

Driving impact across the entire organization

The Data Intelligence Platform Difference

Leverage generative AI and build your own models

One unified and open platform

Drive down costs

Unify your approach to data, AI and governance to gain efficiency and simplify complexity. Databricks offers an open and unified data and AI platform across all three clouds, running on low-cost object storage, that gives you more control over where your data sits and how you use it.

Learn more about Databricks pricing

One platform, any data and AI workload

Simplify your data and AI stack

The Data Intelligence Platform is architected to give your entire organization a single source of truth for your game data and AI initiatives. Reduce silos, eliminate copies of data and run every workload (from BI to generative AI) in one place.

Learn more about the Databricks Data Intelligence Platform

Scale at the speed of your business

Performance meets scale

The efficiency of the Data Intelligence Platform allows you to right-size your compute and cluster needs in real time to fit the speed of your business. Studios of all sizes, from indie to AAAA, can leverage the speed at which Databricks processes data at scale, helping to reduce time to insight and democratize more information across teams.

Learn about our lakehouse architecture

Gaming Partner Ecosystem

Partner-developed industry solutions: Move toward open formats and the standardization of data for analytics and AI

From SI to ISV partners, Databricks’ partner ecosystem ensures you have the gaming-specific solutions, data sources and tools you need to deliver innovation faster, reduce costs and increase value from your data.