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Data analytics and ML for advertising and marketing technology

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Solution accelarators for advertising and marketing technology

Based on best practices from our work with the leading brands, we’ve developed solution accelerators for common use cases to save weeks or months of development time for your data engineers and data scientists.

Analytics

Sales Forecasting and Advertising Attribution

Easily merge advertising and sales data from a variety of sources to understand impact of individual marketing channels in driving sales at a geo level. Create visualizations and use ML to predict granular-level analyses of marketing tactics and messaging down to the customer segment level.

Blog/Notebook:

Measuring Advertising Effectiveness With Sales Forecasting and Attribution

App Services

Click-through prediction

Create a machine learning model that, given a new ad impression, predicts whether or not there will be a click.

Blog/Notebook:

Simplify Advertising Analytics Click Prediction With the Databricks Unified Analytics Platform

Sentiment Analytics

Recommenders

Create a personalized experience for your customers to drive engagement and monetization. Solution includes notebooks for either collaborative filtering or content-based recommenders.

Blog/Notebook:

Personalizing the Customer Experience With Recommendations

Webinar:

Data-Driven Personalization | How to Build an AI Recommendations Engine to Drive Stronger Personalization

Ready to get started?

We’d love to understand your business goals and how our services team can help you succeed.