Data analytics and ML for advertising and marketing technology
Solution accelarators for advertising and marketing technology
Based on best practices from our work with the leading brands, we’ve developed solution accelerators for common use cases to save weeks or months of development time for your data engineers and data scientists.
Sales Forecasting and Advertising Attribution
Easily merge advertising and sales data from a variety of sources to understand impact of individual marketing channels in driving sales at a geo level. Create visualizations and use ML to predict granular-level analyses of marketing tactics and messaging down to the customer segment level.
Blog/Notebook:
Measuring Advertising Effectiveness With Sales Forecasting and Attribution
Click-through prediction
Create a machine learning model that, given a new ad impression, predicts whether or not there will be a click.
Blog/Notebook:
Simplify Advertising Analytics Click Prediction With the Databricks Unified Analytics Platform
Recommenders
Create a personalized experience for your customers to drive engagement and monetization. Solution includes notebooks for either collaborative filtering or content-based recommenders.
Blog/Notebook:
Personalizing the Customer Experience With Recommendations
Webinar:
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We’d love to understand your business goals and how our services team can help you succeed.
