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Watch one session, a full industry track or all of the on-demand content from the virtual event
Personalization Meets Scale
Learn how innovative leaders across every industry are achieving the impossible — crafting highly personalized 1:1 experiences at scale. This event will explore how the lakehouse has made it possible to truly know your audience, create better experiences and build relationships that grow.
Featured Speakers
David Menninger
SVP & Research Director of Data and Analytics Research
Ventana Research
Heather Urbanek
Director of Digital and Advanced Analytics
Corning
Clémence Burnichon
Director of Data Innovation
ITV
Scott Hirayama
Head of Global Commercial Data and Analytics
Amgen
Keynotes
Keynote
The Value of Personalization and the Challenges to Achieve it
Hear from experts at Ventana Research how 70% of organizations today believe customer experience is the top way to compete for customers. Learn why personalization is so key to creating strong customer experiences and how a lakehouse platform can support that goal.
Industry-specific content
Select a track to hear from Databricks experts and Fortune 500 company leaders how the lakehouse has transformed their business by enabling personalization at infinite scale, with specific examples from each industry.
Here’s more to explore
Win greater customer loyalty through personalization. It all starts with building robust customer profiles. This guide explains how in 6 easy steps.
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