Databricks for Broadcast and Streaming
The next-generation data platform that helps you drive smarter consumer and advertiser outcomes with tools to know, grow and retain engaged viewers
Meet Data Lakehouse: The best of both worlds in one platform
A data lakehouse unifies the best of data warehouses and data lakes in one simple platform to handle all your data, analytics and AI use cases. It’s built on an open and reliable data foundation that efficiently handles all data types and applies one common security and governance approach across all your data and cloud platforms.
Why Databricks for broadcast and streaming?
Get more value from all your data
Unlock insights from both structured and unstructured video/image/NLP media assets to create new content monetization opportunities.
Drive stronger business outcomes through collaboration
Data teams can innovate and deploy solutions faster, thanks to the collaborative workspace of the Databricks Lakehouse Platform.
Operate at the speed of business
With optimized streaming ingest, pre-built offerings with top solution providers, and real-time model serving with MLflow, accelerate consumer and advertiser outcomes for your business.
Leverage pre-built models for ML and AI
Databricks has a collaborative notebook environment with managed runtime for machine learning models, as well as Solution Accelerators for common use cases including customer lifetime value and churn prediction.
Databricks for broadcast and streaming use cases
Databricks empowers teams to build more effective personalized experiences at scale, improve advertising performance, and derive more value across your entire content portfolio.
Create a personalized, frictionless journey to move consumers from anonymous to advocate
- Personalization engines
- GDPR/CCPA compliance
- Churn management
- Forum moderation
- Streaming quality of service
Advertising performance and optimization
Give sales and operations teams the right insights to increase advertising performance and targeting
- Inventory and yield management
- Audience segmentation and targeting
- Campaign performance
- Ad verification
Advanced insights on content pricing, crew scheduling, content metadata extraction and more
- Product development lifecycle
- Content pricing and analytics
- Crew/resource optimization
- Image/profanity recognition
- Slate management and monetization
Transforming broadcast and streaming with Lakehouse
“With the Databricks Lakehouse Platform on AWS, Warner Bros. Discovery is powering the future of content discovery and audience experiences. By leveraging data to better predict consumer behavior and provide personalized content recommendations in real time, we are able to customize the viewer experience and improve overall engagement for our customers.”
Partners and solutions
Get started with a variety of data and analytics solutions and templates specific to broadcast and streaming
Measure ad effectiveness and optimize marketing spend with better channel attribution
Predict which consumers are at risk of churning and what factors extend to the consumer lifecycle
Propensity to churn
Effectively manage retention, understand lifecycle and reduce your churn rate
Create advanced segments to drive better purchasing predictions based on behaviors
Sales forecasting and attribution
Increase advertising outcomes by optimizing and focusing on the best-performing channels
Increase conversions and engagement with personalized omnichannel recommendations
Annotate images and videos to help drive contextual ad targeting in the Lakehouse
Video quality of experience
Analyze batch and streaming data to ensure a performant streaming content experience
Learn how to predict ad viewability in real time to enhance your RTB strategy
Databricks for broadcast and streaming in action
eBooks and downloads
Ready to get started?
We’d love to understand your business goals and how our services team can help you succeed.