What is a MMM and why does it matter for marketers?
MMM (Marketing or Media Mix Modeling), is a data-driven methodology that enables companies to identify and measure the impact of their marketing campaigns...
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How Habu Integrates With Databricks to Protect Sensitive Data
We recently announced our partnership with Databricks to bring multi-cloud data clean room collaboration capabilities to every Lakehouse. Our integration with Databricks combines...
Introducing Gamehouse: A Lovelytics Game Analytics Brickbuilder Solution
We're thrilled to announce the launch of Gamehouse - a new Brickbuilder solution. This modern reference architecture for game analytics is the result...
Unlock the Power of Your Game Data and AI with Our Ultimate Guide
Is your game studio looking to stay ahead of the curve in a rapidly evolving industry? Look no further than our Ultimate Guide...
Available On-Demand: Databricks Media & Entertainment Symposium
The Databricks Media & Entertainment Symposium brought together industry leaders to discuss the evolving role data and technology play in acquiring, engaging and...
A Comprehensive Guide to Leveraging a Customer Data Platform for Business Growth
A Customer Data Platform, or CDP, is a must-have for any modern business. A CDP is a powerful tool that allows you to...
Guide to Media & Entertainment Sessions at Data + AI Summit 2022
Download our guide to Communications, Media & Entertainment at Data + AI Summit to help plan your Summit experience. The time for Data...