Building a complete and composable CDP on the Lakehouse
Customer data is the lifeblood of modern organizations in every industry. As organizations level-up their data teams and practices with the Data Lakehouse...
How Crisp and Databricks Enable Retail-Supplier Collaboration through Shared Sales and Inventory Data
Retailers have long shared sales and inventory data with their suppliers. Combined access to this information enables the two parties to assess consumer...
Using Images and Metadata for Product Fuzzy Matching with Zingg
Product matching is an essential function in many retail and consumer goods organizations. Incoming products are compared to items in the existing product...
How Edmunds builds a blueprint for generative AI
This blog post is in collaboration with Greg Rokita, AVP of Technology at Edmunds . Long envisioned as a key milestone in computing...
Retail Personalization with RFM Segmentation and the Composable CDP
Check out our Solution Accelerator for RFM Segmentation for more details and to download the notebooks . For retail brands, effective customer engagement...
Automated Analysis of Product Reviews Using Large Language Models (LLMs)
Check out our LLM Solution Accelerators for Retail for more details and to download the notebooks. While conversational AI has garnered a lot...
Optimizing Promotional Offers using Causal Machine Learning
Many companies offer their clients promotional offers to close deals, renew subscriptions, or purchase services. These incentives carry costs for the seller in...
How ActionIQ Integrates with Databricks Lakehouse Part Two: Step-by-Step Workflow to Activate Propensity Modeling
In our previous blog post , we discussed how ActionIQ partners with Databricks to address the key challenge organizations face in achieving their...
How ActionIQ Integrates with the Databricks Lakehouse Part One: Enable Personalization Without Data Replication
The Personalization Paradigm: Balancing Business Self-Service and Data Governance Personalization transforms businesses, shaping and reshaping the way brands connect with their audiences. Its...
Managing Complex Propensity Scoring Scenarios with Databricks
Check our Solution Accelerator for Propensity Scoring for more details and to download the notebooks. Consumers increasingly expect to be engaged in a...