Databricks for Advertising and Marketing
Drive intelligent client outcomes and better manage margins with data analytics and AI
Meet Data Lakehouse: The best of both worlds in one platform
A data lakehouse unifies the best of data warehouses and data lakes in one simple platform to handle all your data, analytics and AI use cases. It’s built on an open and reliable data foundation that efficiently handles all data types and applies one common security and governance approach across all of your data and cloud platforms.
Why Databricks for Advertising and Marketing Technologies?
Optimize the entire lifecycle of a campaign
With Lakehouse, teams can more effectively understand audience segments for targeting, optimize inventory in real time and track the full lifecycle of an ad.
Drive stronger business outcomes through collaboration
Databricks’ collaborative workspace means teams can innovate and deploy data and AI solutions faster.
Unlock real-time insights
With optimized streaming ingest, pre-built offerings with top solution providers, and real-time model serving with MLflow, accelerate consumer and advertiser outcomes for your business.
Rapidly innovate on predictive use cases
Databricks has a collaborative notebook environment with managed runtime for machine learning models, as well as Solution Accelerators for common use cases including audience segmentation, multitouch attribution, real-time bidding and more.
Databricks for Advertising and Marketing Use Cases
Use Databricks to optimize advertising performance, deliver intelligent client outcomes and improve AI across your marketing tech stack.
Agency and ad tech operations
Helping companies manage margin on work and add data-focused rigor to their operations
- Client profitability
- Margin analysis
- Sales forecasting
- Talent retention
- Predictive resource utilization
Media performance
Track campaign efficacy and channel performance, and leverage recommendations to remediate underperformance
- Planning and media mix modeling
- Multitouch attribution
- Campaign performance and optimization
- Taxonomy recommendation
Creative optimization
Understand what creative is resonating during campaign execution and streamline work for creative teams
- A/B testing
- Content performance
- SEO performance
- Creative workflow optimization
Transforming Advertising and Marketing With Lakehouse
“Databricks is really an important part of our AI strategy. As we continue to digitize our business, and explore opportunities and challenges through AI and machine learning, we will continue to activate Databricks throughout the rest of the business.”
Partners and solutions
Multitouch attribution
Measure ad effectiveness and optimize marketing spend with better channel attribution
Survival analysis/LTV
Predict which consumers are at risk of churning and what factors extend to consumer lifecycle
Propensity to churn
Effectively manage retention, understand lifecycle and reduce your churn rate
Behavioral segmentation
Create advanced segments to drive better purchasing predictions based on behaviors
Sales forecasting and attribution
Increase advertising outcomes by optimizing and focusing on the best-performing channels
Recommendations
Increase conversions and engagement with personalized omnichannel recommendations
Computer vision/Labelbox
Annotate images and videos to help drive contextual ad targeting in the Lakehouse
Coming soon
Video quality of experience
Analyze batch and streaming data to ensure a performant streaming content experience
Real-time bidding
Learn how to predict ad viewability in real time to enhance your RTB strategy
Resources
eBooks and downloads
Webinars
Ready to get started?
We’d love to understand your business goals and how our services team can help you succeed.